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How Big Data Won The 2016 Election

In the 100th part of the How Big Data Will Make The World Unrecognizable, we take a look at how Donald Trump defeated Hillary Clinton to win the 2016 Presidential election using Big Data. That’s right, Donald Trump used something called Psychometrics to beat Hillary Clinton over the head with a big ugly data stick.

Here is the Vice article titled “The Data That Turned The World Upside Down” that was discussed in the video.


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